As a university project, this social media campaign was developed for Wonderstate Coffee, a local café and roastery. The goal was to boost engagement on Instagram by encouraging both online and in-person interactions, while highlighting Wonderstate’s seasonal beverages and artisanal coffee beans for loyal java drinkers.
A recommendation for the at-home brewing experience through Wonderstate’s signature coffee bean selection.
A seasonal teaser promoting Wonderstate Coffee’s returning pumpkin spice latte.
Highlighting Wonderstate Coffee’s in-store offerings, from pastries to handcrafted drinks, to encourage on-foot traffic.
A bold, minimalist post to boost in-store and Instagram engagement.